Branding is more than just a logo or a colour scheme; it’s the heart and soul of a business. It’s how a company is perceived by its customers, employees and the wider public. When building out new branding for a client, digital marketing agencies need to approach the process strategically and thoughtfully.
Here’s a breakdown of where to begin with tips from our experienced digital marketing services team, who have completed multiple outsourced white label branding projects for agency clients:
Start with the Target Audience
Understanding your client’s target audience is the cornerstone of effective branding. Without a clear understanding of who the brand is trying to reach, it’s impossible to create a message that resonates. Here are some key questions to consider:
- Demographics: What are the age, gender, income level and location of the target audience?
- Psychographics: What are their values, interests and lifestyle?
- Behaviors: How do they consume media? What are their purchasing habits?
Once you have a solid understanding of the target audience, you can begin developing a brand identity for your clients that speaks directly to their dream customers.
I need it in 24 hours
If hearing these words from your client automatically leads to cold sweats, you’re not alone. The good news is that we have some tried-and-tested tips that will help you handle rush orders more effectively. Globital unpacks some useful advice in this video.
Develop Visual CI
The visual identity of a brand is its most recognisable element. It includes the logo, colour palette, typography and imagery. When developing the visual CI for your client, it’s important to ensure it is consistent across all channels.
A simple logo and general CI is more memorable than a complex one. It’s also trendy at the moment. Remember to also choose a font that is easy to read and that fits with the audience’s expectations of the business and industry.
Our biggest tip is to never skimp on imagery. Use high-quality imagery that is relevant and visually appealing. It’s all too easy to use imagery that is slightly off when relying on stock banks. Go the extra mile and spend time making sure photos capture the mood and colour scheme of your client’s brand.
Develop Other Brand Elements
Once the main CI is built out, craft your client’s tonality. This is the tone of voice that the brand uses in its communications. Creating a word and phrase bible can help you with this, as you’ll have a collection of words and phrases that are associated with the brand all in one place to make use of over and over again.
Don’t forget to think about the experiential elements of your client’s brand, like the mood, sounds and even smells customers could associate with your client. This is particularly important for in-store experiences.
By focusing on creating a cohesive identity for your client, you can create a brand that is not only visually appealing but also emotionally resonant.
Building out a brand includes strategy, graphic design, copywriting, website design and more. Allow our white label graphic design services team and other outsource digital marketing services professionals to step in and help you where and when you need it.
