LinkedIn is a busy platform. People are scrolling through their feeds, trying to quickly absorb dense information that often includes more complex takes on industry and entrepreneurship than other social platforms.
Microblogs, short and concise blogs, have become a powerful tool for engaging your audience and driving meaningful interactions. To get LinkedIn users to pay attention to your client’s posts, our white label copywriting and PPC team has some tips for you.
Hook Them Fast
You need to grab their attention immediately. Start with a strong, attention-grabbing headline. Ask a provocative question, share a surprising statistic, or make a bold statement.
Deliver Value in Every Word
Once you have their attention, you need to keep it. Don’t waste their time with fluff or filler. Be concise and to the point and use strong, active language. Most importantly, provide something of value. Whether it’s a tip, a piece of advice, or a thought-provoking observation, make sure your microblog is worth reading.
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Keep The Body Concise and Relevant
Your microblog’s body should be short and sweet. Aim for 2-3 paragraphs. Make sure that everything you say is relevant to your topic. Don’t go off on tangents or ramble – there’s just no space for it in a microblog.
End With a Bang
Your conclusion should be memorable. Summarise your main points, or leave your readers with something to think about. You could end with a call to action, such as inviting people to comment or share your post, or end with a provocative question that will keep your readers thinking.
Consider adding photos to your microblog, especially as a banner near the top. Visual content can significantly enhance engagement. Incorporate eye-catching images or videos that complement your message and make your microblog more visually appealing.
Finally, drive traffic to the microblog by posting about it on social platforms and possibly even driving paid SEM or PPC traffic towards it, depending on our client’s goals.
Our white label copywriting team can draft or edit microblogs for use across social media. We can also help you with white label PPC, whether you want to push traffic to your blogs or towards other campaigns.
